In today’s fast-paced world having a website is crucial to your business’ survival.
Clients want instant answers when they want it and have limitless options as to where to seek it.
While having an ecommerce website that is optimized and properly aligned to your business goals can be both lucrative and essential when you become the go to site for your potential customers.
But how do you turn new visitors into paying customers?
The two key objectives you need are optimization and your conversion rate.
Optimization is the process of making changes and tweaks to your site to make it better, more visible and more user-friendly to potential clients.
Conversion rate optimization specifically deals with changes you can make to your site to encourage visitors to complete a desired action like making a purchase or social sharing of products.
You might have a site that sees hundreds of visitors a month – but those numbers mean nothing if those visitors aren’t completing the action you made the site for.
And while there is no exact formula for raising your conversion rate, there are certainly good practices to get you started.
1. Make the goal of your website clear
Make sure that you clearly state what your ecommerce website is for and what products you sell as well as why they should get it from you and no one else.
Once that is developed, make sure that the design, messages, media, content, services and overall experience mirror that so that customers know exactly why they are at your site.
2. Identify your ideal visitor and target them directly
Your website cannot target everyone, it’s simply not possible.
The goal for a high conversion rate is to turn site visitors into customers is knowing who your customers are and their internet behaviors.
Tailoring your web design for the target market will always yield the best conversion rates.
3. Make your web design easy to navigate
You might have the best looking website in the world but if your average customer can’t find what they need, chances are they will leave.
If your website is a virtual storefront then you need to be mindful of how many click throughs it takes to buy items from your website.
The longer the process is for your customer, the more likely they are to leave without checking out.
Make sure site navigation is clear.
Don’t forget about mobile users, either.
More and more internet users access the web through a mobile device and not having a site developed for that access means a loss of those potential customers.
4. Make data-driven decisions when optimizing your site
Traffic insight is a powerful data source, researching on Google Analytics is a tremendous help.
Use it to make changes and find the story behind your visitor’s experience on your site.
Where are people exiting the most?
What do trends say about your site’s usability?
5. Don’t overlook opportunities for SEO
Being visible online doesn’t happen over night.
Having a website that has an SEO friendly framework and staying up-to-date with search trends and algorithms takes strategy and time.
Make sure that pages have accurate titles, proper meta tags and relevant keywords.
Don’t be fooled into thinking this is a one time deal.
SEO takes a constant effort to stay competitive and relevant.
6. Diversify your marketing strategies
Don’t fall into the trap of thinking that paid ads are good enough to maintain a web presence.
The cost of bids for keywords is expensive and can easily go up even more depending on competition, this strategy alone will not be sustainable or profitable in the long run.
Instead, combine PPC and paid ads with organic search optimization, a consistent social media presence and email campaigns.
Not all customers experience the internet the same so only utilizing one strategy could potentially isolate a large potential customer base.
7. Giving your clients confidence in your store
Since there is no actual store in online transactions, you need to establish trust between you and your clients.
Always have an “About Us” page to allow site visitors the chance to get to know about you and what you do on a slightly deeper level.
Post testimonials from past customers to show that you have experience and a positive reputation.
If you sell products from your site, consider utilizing customer reviews on the products and services you offer.
8. Make Call to Actions simple
We have all seen the fill-in forms on websites that tend to end in endless junk emails.
People are becoming more weary of giving out their personal information so if you want a visitor to give something to you, then you have to offer them something in return.
Maybe you offer a special or a one-time coupon.
With an offer of some sort of perceived value, visitors will feel more mutual about the transaction and may be more likely to convert to customers in the long run.
Stick to name and email only in your form.
9. Match the message of your PPC and paid ads to your Unique Value Proposition and website experience
If a visitor clicks an ad for a free estimate and the site doesn’t match that expectation, chances are they will bounce out.
Ads need to match the offerings of your site.
Make sure that all things related to your site from the color schemes to the pictures, ads, copy and forms fit the same message.
Mixed messages make customers feel lost and like they stumbled on the wrong page.
10. Keep a consistent flow of relevant content
Content is king with Google rankings.
When Google retrieves search results for a visitor, it seeks to find the most useful information for the query.
Adding content such as blog posts, articles, pictures and videos not only gives you another forum for keyword-rich copy, it also serves your customer by providing unique information and education about what you offer.
11. Using Social Media to build relationships with your customers
Having a Social Media presence is an absolute must and be an extension to your web presence.
Sharing content and company announcements via social media allows your customers to share your information within their own social circles.
Social media also allows your customers to interact with you on a social level through comments, reviews and posts which makes your business both relatable and responsive to their needs.
12. A web design that sets the business apart from your competitors
With everyone using pre designed templates for their websites, having a unique website is an absolute must.
In order to get this important aspect right, you will need the help of Reboot Websites.
We know the best ways to design websites that leave a lasting impression with your customers.
We also help grow your online business and never will leave you on your own.