How Social Media & SEO Work Together

How Social Media & SEO Work Together

When it comes to raising organic search rankings of your website, it is a widely known fact that content is king.
Google seeks original local content when satisfying search queries.
Plastering your page with keywords is wasting your time and effort.
But if content is king, how exactly do you get noticed and found?

The landscape of content distribution and customer relations has changed drastically.
In today’s social network world, conversation and two-way dialogue happen instantly.
Word-of-mouth marketing and customer engagement is now easily tracked through comments, shares, retweets, hashtags, and other social media actions.
But how do all of the engagement and conversational functions of social media affect search rankings and site visibility?
Below are 5 ways for maintaining a social media presence and raise of your website’s SEO.

Making Your Content Easy To Find With Social Sharing

Google’s search algorithm interpret social signals to find quality content when providing results to searches.
Social media platforms make the distribution of content very easy so Google and other search engines quickly filter through posted content so that it can be incorporated into searches.
Search engines look at how many times a certain piece of content is is shared when deciding what gets indexed first.
The faster the content is indexed, the faster it is available to search results.

Social Reputation as a Metric of Website Quality and Authority

The search engine’s main goal is to find the most relevant answers to inquiries.
Having a well-engaged social media page actually increases your reputation and social equity in the eyes of search engines.
Building reputation through authentic engagement with your audience and sharing content that relevant to your business helps making your voice an authority in your field.
When search engines see you as someone with trusted influence on social media, you will see a boost to your content’s ranking.

Social Shares Are The Real Linkbacks

A few years ago, the number of links directed to your site was a factor in deciding whether or not your site was relevant.
But it was easy to litter your site with keyword links and make deals with others to do the same.
These black-hat SEO techniques can easily get your page demoted and search engines have had to find a different way to track and rank links.
Instead of just looking at the number of times a link appears on sites, Google now looks at how many times your content appears in Facebook posts to rate the authenticity and relevance of links.

Social Media Conversations Will Generate Content

Making content for your website can be tricky sometimes, especially when trying to engage potential clients.
Using social media, you can have a look at groups and pages to see what your target market is talking about and what is currently engaging their interest.
Monitoring and “listening in” on the dialogue of your potential clients is a great way to decide what people need to be educated about and what content topics would be helpful to them.
If you see multiple people talking about the way a product works, consider writing an article about that product and its operation to give your potential clients another way to find solutions and answers.

Different Social Media Platforms Rank Differently With Google

Having a few social network accounts for your business is key to organic rankings.
Each social network impacts your site rankings differently.
Google loves Google+ and statistics show that +1s impact your rankings more than actions from Facebook and Twitter.
Yet Google+ is often seen as secondary to platforms such as Twitter and Facebook because the audience is quite smaller than the others.
So a good rule of thumb is have multiple social streams for the best impact possible.

There are quite a few other techniques to use that creates a great ranking with the need to temp you to use black hat SEO techniques.

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